Case Studies
Case Studies
How Submagic generated 150K daily visitors and $300K ARR through free tools
How Submagic generated 150K daily visitors and $300K ARR through free tools
Validé par Elie Lechanoine
Initial Challenges: Traffic Stagnation and Technical Dependencies
Submagic was facing traffic stagnation despite sustained efforts in SEO and content creation.
The marketing team wanted to develop free tools to attract and convert users but encountered technical obstacles:
Developer dependency: Each tool required intervention from the technical team, diverting resources from product development.
High costs: The average daily rate of developers ($500) made each initiative expensive.
Lack of agility: The process of creating and deploying tools was slow, limiting the ability to test and iterate quickly.
Submagic was facing traffic stagnation despite sustained efforts in SEO and content creation.
The marketing team wanted to develop free tools to attract and convert users but encountered technical obstacles:
Developer dependency: Each tool required intervention from the technical team, diverting resources from product development.
High costs: The average daily rate of developers ($500) made each initiative expensive.
Lack of agility: The process of creating and deploying tools was slow, limiting the ability to test and iterate quickly.
Solution: Magnetly, the All-in-One Platform for Free Tools
By adopting Magnetly, Submagic was able to:
Rapidly create tools: Design and deploy 15 Free Tools in minutes, without code.
Easily manage tools: A centralized interface to track performance, iterate, and optimize each tool.
Align marketing and product: Smooth collaboration between teams to identify user needs and respond effectively.
By adopting Magnetly, Submagic was able to:
Rapidly create tools: Design and deploy 15 Free Tools in minutes, without code.
Easily manage tools: A centralized interface to track performance, iterate, and optimize each tool.
Align marketing and product: Smooth collaboration between teams to identify user needs and respond effectively.
Results: Traffic Explosion and Increased Conversions
The impact of this strategy was immediate and significant:
Traffic: Growth from 0 to over 150,000 daily visitors in 10 months.
Conversions: 120% increase in purchases from tool landing pages.
Revenue: $300K ARR attributed directly to organic traffic generated by Free Tools.
The impact of this strategy was immediate and significant:
Traffic: Growth from 0 to over 150,000 daily visitors in 10 months.
Conversions: 120% increase in purchases from tool landing pages.
Revenue: $300K ARR attributed directly to organic traffic generated by Free Tools.
Analysis: An SEO Strategy Centered on User Value
Léo Blanc, Head of SEO at Submagic, emphasized the importance of refocusing the SEO strategy on creating value for users:
"We identified opportunities by offering free tools that address the specific needs of our audience, which strengthened our authority and improved our SEO rankings."
This approach enabled them to:
Target low-competition keywords: By focusing on specific needs not covered by competitors.
Improve engagement: Useful tools encouraging users to take action.
Strengthen credibility: By offering concrete solutions to user problems.
Léo Blanc, Head of SEO at Submagic, emphasized the importance of refocusing the SEO strategy on creating value for users:
"We identified opportunities by offering free tools that address the specific needs of our audience, which strengthened our authority and improved our SEO rankings."
This approach enabled them to:
Target low-competition keywords: By focusing on specific needs not covered by competitors.
Improve engagement: Useful tools encouraging users to take action.
Strengthen credibility: By offering concrete solutions to user problems.
Why Choose Magnetly?
Magnetly proved to be a strategic asset for Submagic thanks to:
Its ease of use: Creating free tools without technical skills.
Its flexibility: Ability to test and iterate quickly.
Its centralization: Efficient management of all tools from a single platform.
Magnetly proved to be a strategic asset for Submagic thanks to:
Its ease of use: Creating free tools without technical skills.
Its flexibility: Ability to test and iterate quickly.
Its centralization: Efficient management of all tools from a single platform.
Conclusion
Submagic's experience demonstrates that an effective SEO strategy, centered on creating value through Free Tools, can significantly transform a company's performance. Magnetly played a key role by enabling Submagic's team to overcome technical obstacles and focus on what matters most: meeting their users' needs.
To learn more about Submagic's strategy, read the full article on CXL: SEO Is Not Dead: The Power of Free Tools.
Submagic's experience demonstrates that an effective SEO strategy, centered on creating value through Free Tools, can significantly transform a company's performance. Magnetly played a key role by enabling Submagic's team to overcome technical obstacles and focus on what matters most: meeting their users' needs.
To learn more about Submagic's strategy, read the full article on CXL: SEO Is Not Dead: The Power of Free Tools.
Submagic, an AI startup specializing in video editing, transformed its SEO strategy and conversions by leveraging Magnetly to create and manage a suite of Free Tools, achieving impressive results in record time.
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